Sr. Director, Communications, Product And Technology Create a comprehensive global media campaign for Peloton’s new product launches Location: New York Compensation: $245,300 - 312,550 USD / year Job Tags: Operations About The Role Peloton is seeking a strategic and highly connected Senior Director of Product Communications to lead the external communications strategy for our growing portfolio of consumer hardware and digital technology products. Reporting directly to the Chief Communications Officer, this individual will serve as the company’s communications lead for all product-related announcements, innovation narratives, and milestone moments. This is a high-visibility leadership role that will shape how Peloton's groundbreaking products are perceived in the market - both by consumers and industry influencers. You will oversee integrated product communications across software, hardware, and digital platforms. You will work closely with executive leadership, including product, design, engineering, marketing, and talent brand to create and execute world-class go-to-market communications strategies. A critical component of this role will be cultivating relationships with top-tier consumer and technology press, think The Verge, WIRED, Fast Company, and TechCrunch, and securing marquee moments and speaking opportunities that place Peloton’s innovations and leaders at the forefront of the industry. You are an exceptional storyteller, experienced in bringing complex technology products to life for broad consumer audiences. You are just as comfortable briefing a top-tier tech journalist as you are preparing a C-level executive for a global product launch. You bring a track record of successfully leading communications for major launches and driving coverage that shapes public perception. YOUR DAILY IMPACT AT PELOTON Develop and lead global product communications strategy for Peloton’s connected fitness, software, and digital product innovations. Serve as a trusted strategic advisor to executive leadership, particularly across product and engineering, helping shape and articulate the company’s innovation story. Own the media strategy and execution for all product announcements, launches, and innovation milestones - securing impactful coverage that positions Peloton as a category leader. Cultivate and maintain strong relationships with top-tier media, influencers, and analysts across consumer tech, innovation, and lifestyle verticals. Identify and secure high-impact speaking opportunities and industry stages (e.g., CES, SXSW, Wired25) for Peloton executives and technical leaders. Oversee development of all product comms materials including press releases, talking points, media pitches, blog content, and executive bylines. Lead agency and vendor partnerships to scale campaign execution, story amplification, and product storytelling. Collaborate cross-functionally with internal communications, product marketing, investor relations, legal, and brand teams to ensure consistency and alignment across all public messaging. Monitor industry trends and competitive activity, providing insights and recommendations to leadership. YOU BRING TO PELOTON 10+ years of experience in communications, with significant experience leading product and technology PR in-house or at top-tier agencies; experience launching high-profile consumer tech or hardware products is required. Strong relationships with leading tech and business media, with a portfolio of impactful placements in outlets like The Verge , WIRED , Fast Company , TechCrunch , Bloomberg , and others. Proven experience crafting and leading complex, multi-channel launch strategies for consumer technology products. Exceptional leadership and interpersonal skills, with experience managing high-performing teams and working cross-functionally with senior leaders. Demonstrated ability to manage complex situations, and deliver results in a fast-paced environment. Outstanding written and verbal communication skills; writing samples required. Experience working with or within a product or engineering organization is a strong plus. Bachelor's degree in Communications, Journalism, Marketing, or a related field; advanced degree a plus. #LI-Hybrid
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