Job Description

ABOUT US

At The Foggy Dog, we believe your best friend deserves the best. That’s why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need: since launch, we are proud to have provided over 500,000 pounds of food to rescue shelters. Our products are available at and in over 1,000 brick and mortar retailers.

We are a small (but mighty!) female-founded team based in San Francisco. As a family-owned business, we are invested in finding the best people to join our tightly knit team. We are looking for candidates who thrive in a creative, energetic, data-driven environment and share our values of collaboration, communication, and positivity. This role is an exciting opportunity to make a huge impact on a fast-growing ecommerce company from the ground up.

JOB DESCRIPTION

As the Director of Ecommerce, you will lead the development and execution of a comprehensive ecommerce strategy that drives growth, profitable customer acquisition, and LTV in a way that aligns with The Foggy Dog’s brand and mission.

The ideal candidate has a proven track record of innovating and scaling DTC businesses, building high-performing teams, optimizing the ecommerce funnel and delivering quality customer experiences. S/he will ideally live near San Francisco, CA, where our office is located (we are currently hybrid and come into the office twice a week), though we will also evaluate qualified remote candidates.

Key Responsibilities

Acquisition Marketing

• Own and scale paid acquisition channels including Meta, Google, and direct mail in partnership with our media buyer.
• Optimize performance marketing efforts to improve aMER and contribution margin through rigorous testing and analysis.
• Identify and test new customer acquisition channels and campaign opportunities.

Retention & Lifecycle Marketing

• Lead our retention strategy to drive repurchase rate and maximize LTV.
• Manage segmentation, automation, and personalization across the entire customer journey.
• Own email, SMS and direct mail channels.
• Oversee lifecycle marketing programs, including onboarding, post-purchase, winback, and loyalty.

Website Optimization & CRO

• Own website KPIs including conversion rate, AOV, and overall user experience.
• Partner with design, UX, and engineering teams to run ongoing A/B tests and site experiments.
• Use data and heatmaps to identify friction points and drive continuous CRO improvements.

Customer Analytics & Insights

• Own marketing and customer analytics to deepen understanding of customer behavior, preferences, and journey touchpoints.
• Lead cohort, attribution, and LTV analysis to inform acquisition, retention, and product decisions.
• Drive a culture of experimentation and insight-led decision making.

Customer Service & Experience

• Oversee the customer service function as a core part of the customer journey.
• Manage platforms, processes, and support teams to deliver fast, empathetic service.
• Use customer feedback and inquiry data to inform site, product, and policy improvements.

Leadership & Strategy

• Build, manage, and mentor a high-performing team across growth, retention, and Cx.
• Lead budgeting, forecasting, and KPI reviews in collaboration with Planning and Finance.
• Translate business objectives into marketing strategies with measurable outcomes.
• Serve as a key strategic partner to executive leadership across marketing, product, and customer experience.

ABOUT YOU

• 8-10+ years of experience in ecommerce, marketing, product management, ideally in a small-to-medium-sized DTC brand
• Shopify Plus experience is strongly preferred, as is Google Analytics experience
• A thinker and a doer. You have a talent for conceptualizing new ideas and big-picture strategies, but also love putting them in motion. You feel equally comfortable building a marketing plan and analyzing a spreadsheet
• Experience developing and managing a team. A strong team leader who values collaboration, communication, mentorship and transparency.
• Data-driven and analytical. You always try to inform decisions with data. When data is not available, you’re comfortable defining and driving the necessary data collection and analysis.
• Customer-obsessed: You care deeply about building the best possible experience for our customers, and leverage data, testing and market research to do so
• A born problem solver. You thrive when faced with tough challenges that need creative solutions. You are never satisfied with the status quo and constantly want to improve
• Positive and can-do with a willingness to roll up your sleeves & take on any task that’s needed. A desire to get things DONE above all else
• A dog lover, of course!

COMPENSATION AND BENEFITS

We offer a comprehensive package including:

• Competitive salary
• Medical, dental and vision insurance
• 401(k) with matching
• Paid vacation, holidays and sick leave
• Generous Foggy Dog product allowance
• The ability to bring your dog to work (please do!)

We aim to pay competitively for our company size and industry. The base salary for this position is $150,000+ per year and we will consider location, skill level and experience to determine the final offer. In addition to salary, we offer all employees additional benefits, outlined above.

TO APPLY

To apply, please submit your resume and a cover letter to careers@thefoggydog.com with “Director of Ecommerce” in the subject line. We are a small team and every hire has a huge impact on the company, so tell us what inspires you to want to join our team. Please note that we will not evaluate resumes without cover letters.

We believe a diversity of viewpoints, experiences, and backgrounds make our team stronger. The Foggy Dog is proud to be an equal opportunity employer (EEO) that welcomes applicants and employees of all genders, races, backgrounds, orientations and nationalities.

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